Co-Branding Initiatives Between Xiao En & Eslite Malaysia

In September 2023, Xiao En Group partnered with Eslite Malaysia to launch the Life Care series at Eslite Spectrum Kuala Lumpur, The StarHill. The series featured director Tsai Ming Liang, Fong Yee Leong, Life Practitioners, and illustrator Ikuwashi, using arts and culture to explore life’s dimensions, promoting life care and offering warmth to the public on complex life issues.