Milestones,
Achievements &
Awards
Xiao En Group has accomplished much since it was first established in the 1980s. With over three decades of history, our milestones are symbols of our commitment to serving with empathy and care like that of family, alongside the diligence and professionalism that has earned the trust of the community.
Timeline
2021
Deathfest World Tour
Xiao En supports the “Deathfest World Tour 2021” event to promote the life-death education globally. A team of 18 professional speakers held a 34-hours non-stop virtual talks in related with life and death topics.
2020
![[Award] READER’ S DIGEST – Quality Service Award](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2020a.jpg)
[Award] READER’ S DIGEST – Quality Service Award
Xiao En won the Silver Award – QUALITY SERVICE AWARD by READER DIGEST, in the Malaysian Funeral Category.
2019
Court of Chaya x LIULI
Xiao En and the only artistic Chinese glassware Taiwan brand – [Liuli Gongfang / Liuli Crystal Art designed a special series of LIULI columbarium for Court of Chaya.
2019
![[Award] “Honorable Role Model” by the Worldwide Excellence Award](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2019b.jpg)
[Award] “Honorable Role Model” by the Worldwide Excellence Award
Dato Frank Choo, the managing director of Xiao En Group, was awarded the “Honorable Role Model” by the Worldwide Excellence Award. This shows that persistence is the best inheritance.
2018
The First ‘Death Festival’ in Malaysia
In 2018, Xiao En Group presented the first Malaysia Death Fest 1.0, where we receive a great attendance and response from the public.
2018
![[MoU] Taiwan Nanhua University](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2018a.jpg)
[MoU] Taiwan Nanhua University
Xiao En Group has signed a memorandum of understanding (MoU) with Taiwan Nanhua University to foster a Cross-Cultural Exchange in related with life-death education. The MoU was signed under the presence of Venerable Jue Cheng, Abbess of Fo Guang Shan Malaysia.
The Nanhua students from Life-and-Death Studies can have the opportunities to conduct their education internship at Xiao En.
2017
Academy for Silent Mentor
[Promoting the Silent Mentoring Program]
Xiao En invested RM3 million to build a new AFSM centre at the size of 8,000 sqft in Xiao En Centre. The monthly rental fee was only RM1 and Xiao En donated a few hundred thousand ringgits to purchase medical equipment to support the CSR Silent Mentor program.
2017
30 Years Anniversary
Xiao En Group celebrates its 30th anniversary.
2015
![[Award] The “Role Model” Award by HK Chinese Cemetery](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2015a.jpg)
[Award] The “Role Model” Award by HK Chinese Cemetery
Datin Choo Lein Sei Keng won the “Role Model” award presented by the Hong Kong Chinese Cemetery Security Committee.
2014
The Launching of Peace Memorial Columbarium
The Peace Memorial Columbarium was completed.
2013
Peace Memorial Columbarium Groundbreaking Ceremony
Xiao En collaborates with Gecinta Malaysia to build a columbarium project. Part of the profits from 9.1 Columbarium will be contributed as part of the association’s future projects in related with 9.1 commemoration.
2013
![[Award] Sin Chew Business Excellence Awards](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2013b.jpg)
[Award] Sin Chew Business Excellence Awards
Xiao En was awarded the “Product and Service Quality Excellence Award” and “CSR Excellence Award” by Sin Chew Daily.
2012
1st Counselling Support in Malaysia
The first funeral company in Malaysia that established a counselling & consultation department.
2012
The Launching of Silent Mentor Program
Xiao En Group collaborates with the Universiti Malaya and Taiwan Tzu Chi University to establish the “Silent Mentor Program”.
2010
Xiao En Water Village
Upon completion of Xiao En Water Village, Mr. Keng Choo Cheng Siong, Director of Design and Planning of Xiao En Group, designs a series of Guanyin Bodhisattva, jointly designed together with experts from Malaysia, China, and Australia.
2010
![[Award] Dato Award Recognition](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2010c.jpg)
[Award] Dato Award Recognition
Mr. Choo Chuo Siong, Managing Director of Xiao En Group, was awarded the title of Dato at the 80th birthday of His Highness the Sultan of Pahang.
2009
The Life Book
The Life Book was published.
2008
One-Stop Funeral Services
Upon the completion of Xiao En Centre, Xiao En Group officially opened the one-stop funeral service of “Xiao En Cares”.
2008
Anti-Japanese Martyrs Monument
The opening ceremony of building the Anti-Japanese Martyrs Monument.
2007
New Columbarium Project
A new garden-style columbarium was built.
2007
![[Award] Wanita MCA Chinese Women Entrepreneur Award](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2007a.jpg)
[Award] Wanita MCA Chinese Women Entrepreneur Award
Datin Choo Lein Sei Keng, Chairman of Xiao En Group, was awarded the “MCA Best Female Entrepreneur” award.
2006
Xiao En Centre
Construction of Xiao En Centre begins.
2005
![[Award] Malaysia’s Most Outstanding Chinese Entrepreneur](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2005a.jpg)
[Award] Malaysia’s Most Outstanding Chinese Entrepreneur
Datin Choo Lein Sei Keng, Chairman of Xiao En Group, was awarded “Malaysia’s Most Outstanding Chinese Entrepreneur”.
2005
![[Award] World Top Ten Cemetery Planning and Management Companies](https://xiao-en.com/wp-content/uploads/2022/12/Milestones_2005b.jpg)
[Award] World Top Ten Cemetery Planning and Management Companies
Xiao En Group was selected as one of the “World Top Ten Cemetery Planning and Management Companies”.
2004
Collaboration with Rockwills
In co-operation with Rockwills Group, we launched the “Palliative Care and financial planning” package.
2004
The Peace Memorial Centre
Kelab Gecinta Malaysia and Xiao En Group have collaborated to build Peace Memorial Centre.
2003
9.1 Remembrance Day Ceremony
Ground-breaking ceremonies were held for Anti-Japanese Martyrs Monument and 9.1 Remembrance Day.
2002
The Quadrangle Court
The Quadrangle Court in Xiao En Memorial Park was completed in accordance with Beijing’s traditional architectural format.
2002
Funeral Services Packages
Launched Six “Funeral Services Packages”.
2001
Melaka Memorial Park – Joint Venture
Established partnership with the Chinese Chamber of Commerce in Malacca to create the “Melaka Memorial Park”.
2001
Family Doctrine of Zhu Xi
Xiao En sponsored the “Family Doctrine of Zhu Xi” under Malaysia Choo Clan Association.
2001
Xiao En Temple
The Xiao En Temple was completed. The “Western Trinity” (Malaysia’s largest wood-carved Buddha statues) was placed in the temple.
1996
New Appointed Director
Datin Choo Lein Sei Keng assumed the position of chairman of Xiao En Group’s board of directors.
1996
The Remembrance of Our Founder
Founder Dato Choo Ching Hwa passed away at the age of 64.
1995
1st Modern Columbarium
The first modern air-conditioned columbarium in Malaysia was officially opened.
1994
Memorial Park Expansion
A 100-acres of land was purchased for Xiao En Memorial Park’s expansion, to build a cemetery and columbarium.
1993
The Launching of Xiao En Memorial Park
Xiao En Memorial Park was officially opened to the public for visitation.
1991
Land Grant
The state government approval was granted to develop Xiao En Memorial Park.
1990
The Name of The Memorial Park
The cemetery was named “Xiao En Memorial Park”, inscribed by The late Master Boyuan.
1987
Company Registration
The company registered under the name “Rest Park”.
