Tatler Asia – Asia Most Influential (AMI)

Managing Director of Xiao En Group, Dato Frank Choo, was selected by Tatler Asia as one of the most influential figures in Asia for 2023. We thank Tatler Asia for recognizing Xiao En’s efforts and dedication over the years.

《草稿 Draf》x Xiao En

《草稿 Draf》x  Xiao En: Exploring life from the perspective of funeral spaces

On 25th November 2023, 《草稿 Draf》and Xiao En co-hosted the “「归零」Reset” experiential workshop, guiding everyone to observe and experience the process of embracing life through death. In Xiao En Memorial Park and Xiao En Centre, utilizing the relationship between “architecture, space, and people,” we combine life education with dialogue aimed at the general public, encouraging individuals to confront life and death directly.

Life Sharing Event

On 23rd September 2023, five “Life Practitioners” from the Xiao En Group visited the Chong Hwa Independent High School, KL to share their life stories with teachers and students.

Life & Death Forum

From 15-16 July 2023, the Life and Death Forum, organized by the Fo Guang Shan and supported by Xiao En Group, unfolded over two days of meaningful and profound dialogue across various aspects of life. It provided attendees with multiple perspectives to contemplate their own “meaning of life.” Five Life Practitioners further fulfilled their mission of “helping others and helping oneself” by sharing their life stories and experiences.

Taiwan Funeral Industry Summit

Taiwan Funeral Industry Summit – The Modern Role of Life and Death Care Teams

Thanks to the invitation from Taiwan Nanhua University (NHU), the Life Practitioners has stepped onto the international stage, transcending layers of cultural and knowledge differences, exchanging with Taiwan’s funeral industry, and jointly enhancing the humanistic care literacy of funeral workers.

Life Education Tour

Xiao En Group has been promoting “Life Education” for over a decade, collaborating with schools and integrating the five major service aspects of the funeral cycle since 2022 to guide participants in embracing life through death and understanding the importance of cherishing life and accompanying others through a genuine understanding of death.

Life Cast Season 3

The third season of “Life Cast” premiered on April 1, 2022, focusing on the five aspects of ” Family Care, Clinical Care, Bereavement Care, Park Operation, and Counselling & Support,” which constitute a holistic life service. Through the shared life experiences of the hosts, guests, and life practitioners, the program aims to convey a message of facing life and death with composure. This season also invites live audience not only to listen to speakers and musical performances but also to actively participate in the discussions on-site.

Life Cast Season 2

Life Case Season 1

[Award] “Honorable Role Model” by The Worldwide Excellence Award

Dato Frank Choo, the managing director of Xiao En Group, was awarded the “Honorable Role Model” by the Worldwide Excellence Award. This shows that persistence is the best inheritance.

The First DEATH FEST in Malaysia

In 2018, Xiao En Group presented the first Malaysia Death Fest 1.0, where we receive a great attendance and response from the public.

Academy For Silent Mentor

[Promoting the Silent Mentor Program]

Xiao En invested RM3 million to build a new AFSM centre at the size of 8,000 sqft in Xiao En Centre. The monthly rental fee was only RM1 and Xiao En donated a few hundred thousand ringgits to purchase medical equipment to support the CSR Silent Mentor program.

[Award] The “Role Model” Award by HK Chinese Cemetery

Datin Choo Lein Sei Keng won the “Role Model” award presented by the Hong Kong Chinese Cemetery Security Committee.

Peace Memorial Columbarium Groundbreaking Ceremony

Xiao En collaborates with Gecinta Malaysia to build a columbarium project. Part of the profits from 9.1 Columbarium will be contributed as part of the association’s future projects in related with 9.1 commemoration.

1st Counselling Support in Malaysia

The first funeral company in Malaysia that established a counselling & consultation department.

Xiao En Water Village

Upon completion of Xiao En Water Village, Mr. Keng  Choo Cheng Siong, Director of Design and Planning of Xiao En Group, designs a series of Guanyin Bodhisattva, jointly designed together with experts from Malaysia, China, and Australia.

[Award] Dato Award Recognition

Mr. Choo Chuo Siong, Managing Director of Xiao En Group, was awarded the title of Dato at the 80th birthday of His Highness the Sultan of Pahang.

Anti-Japanese Martyrs Monument

The opening ceremony of building the Anti-Japanese Martyrs Monument.

[Award] Wanita MCA Chinese Women Entrepreneur Award

Datin Choo Lein Sei Keng, Chairman of Xiao En Group, was awarded the “MCA Best Female Entrepreneur” award.

[Award] Malaysia’s Most Outstanding Chinese Entrepreneur

Datin Choo Lein Sei Keng, Chairman of Xiao En Group, was awarded “Malaysia’s Most Outstanding Chinese Entrepreneur”.

The Peace Memorial Centre

Kelab Gecinta Malaysia and Xiao En Group have collaborated to build Peace Memorial Centre.

9.1 Remembrance Day Ceremony

Ground-breaking ceremonies were held for Anti-Japanese Martyrs Monument and 9.1 Remembrance Day.

Funeral Services Packages

Launched Six “Funeral Services Packages”.

Family Doctrine of Zhu Xi

Xiao En sponsored the “Family Doctrine of Zhu Xi” under Malaysia Choo Clan Association.

New Appointed Director

Datin Choo Lein Sei Keng assumed the position of chairman of Xiao En Group’s board of directors.

1st Modern Columbarium

The first modern air-conditioned columbarium in Malaysia was officially opened.

The Launching of Xiao En Memorial Park

Xiao En Memorial Park was officially opened to the public for visitation.

The Name of The Memorial Park

The cemetery was named “Xiao En Memorial Park”, inscribed by The late Master Boyuan.