爱要及时，关爱如亲

We’ve shown our love for our country, now let’s show our love to those who are close to us.

TV hosts, radio deejays, designer, singers, actors, models, film directors and inspiring individuals gathered to encourage others to show their affection and appreciation for their loved ones in the #ActNow campaign.

The #ActNow campaign is a public service announcement initiated by Xiao En that serves to remind people to care more for those dear to them. And not wait till it’s too late. It sounds like the most obvious thing to do, yet many of us procrastinate.

As a bereavement care provider, we have witnessed enough situations where family members and friends wished that they had done more for their dearly departed loved ones. Very often, it is about the little acts. Things we can easily do without having to wait for a special occasion, like spending more time with our kids, taking our parents out to try something new or just telling them that we love them.

The #ActNow campaign echoes Xiao En’s philosophy of “Caring Like Family”. It’s an idea we hope to share with the world. We believe that life is precious and that we should cherish those who are dear to us, especially when there’s still time. With the #ActNow campaign, we hope that more people will lead a more meaningful life, with no regrets, by making time for their loved ones now and making every moment count.

Our gratitude goes out to Asha Gill, Susan Lankester, Melinda Looi, Chelsia Ng, Jeremy Teo, Ash Nair, Bernie Chan, John Tan, Sean Lee Chee Chew and Saw Teong Hin who made time to support this cause, for walking the talk, and for being there.

ActNow “捐赠评论” 慈善活动

请在留言版上向您要表达关爱的对象作出爱的表现。从现在起至2018年6月30日，孝恩将会为每一则爱的留言，捐献RM10* 给“HOPE worldwide Malaysia”. 在表达关爱的同时，又能回馈社会，何乐而不为呢？#ActNow 是由孝恩集团主催的年度公益暖心行动，希望藉此提醒大家活在当下，爱要及时，生命不留遗憾。

*孝恩将捐赠RM15,000 给HOPE Worldwide Malaysia 用于其教育计划。