Xiao En Enlightenment Ceremony 2017 <HOPE and LOVE> Theme
Cross – over art collaboration with Sunway University and Master Goh Ah Ang
Nilai, Seremban (1 Sept 2017) – Xiao En will be organising its annual Enlightenment Ceremony at Xiao En Memorial Park, Nilai, from 1- 3 September 2017. With its conviction of “LOVE and HOPE” as its core branding value, Xiao En Group delivers the message of HOPE and LOVE through the power of art. By agreeing on Xiao En’s <HOPE & LOVE> theme, the Sunway University School of Arts, and Master Goh Ah Ang create their very own art painting to express their thoughts of <HOPE & LOVE> in conjunction with Xiao En Enlightenment Ceremony 2017.
‘I Hope I Love’ Artwork by Sunway University
Augustine Wong, the Head of Department of School of Art & Design, Sunway University, quoted that this art project collaboration is very interesting and meaningful, as the students can use their talents and the opportunity to convey Xiao En’s core branding message <I HOPE, I LOVE> through the power of art illustration. It is a great platform and also an extraordinary collaboration where both are from different industries, to interpret the real core value of ‘I Hope, I Love’ in the form of art.
A gigantic 8ft x 16ft artwork will be displayed at Xiao En Memorial Park, Nilai, during the Enlightenment Ceremony. The artwork will be given a touch of 3D effects to make a more dramatic and realistic flower art.
The flower masterpiece will also be transformed into postcards. The public may buy the beautiful postcard, write a special message to deliver to their preferred address of their loved ones. To make the event even more meaningful, the total amount of the postcard purchased will be donated to the Silent Mentor Project. Xiao En will also show its support by sponsoring all the postage cost of the postcards, giving the whole art charity initiative even more meaning.
“HOPE & LOVE” Art Painting by Master Goh Ah Ang
Besides the Sunway University School of Art’s art board “I HOPE I LOVE”, Xiao En is honoured to have Master Goh Ah Ang to draw an oil painting for Xiao En Enlightenment Ceremony.
The 4ft (W) x 3ft (H) art piece uses art elements of space and time to create an interactive dialogue about love and hope. It also captures the vitality and meaning of life. Looking out the ‘window’ from inside is the nature’s greenery, creating a harmony of life and hope. From the perspective of the outside looking in, comes a feeling of warmth and love, and gratitude for life’s wonderful blessings. Xiao En will also print Master Goh Ah Ang’s painting into a giant masterpiece 12ft (W) x 32ft (H) to be displayed in front of Xiao En Temple during Enlightenment Ceremony 2017.
Goh Ah Ang is a renowned artist with an illustrious career in the Chinese arts scene. He founded the Top Art School in 1979. Currently, he is the President of the Association of Artists Klang, a member of the International Contemporary Ink Painting Association and Chief Consultant of the Federation of International Color-lnk Artists, Taiwan.
He has been creating and teaching art for more than 40 years. Goh has won a Meritorious Award in the National Ink Painting Competition in 1980. In 1983, he was awarded the “Young Contemporaries ’83 Award” by the National Art Gallery. In the following year, he was one of the six outstanding young artists invited to participate in a joint-exhibition organised by the National Art Gallery. To date, Goh Ah Ang has held 15 solo exhibitions and have participated in many joint-exhibitions locally and abroad.
Besides the artwork display, there will be many interesting kid’s activities, such as drawing, colouring, sand art, balloon man, bubble play, handmade candle and food trucks at the scene.
We hope to invite more family members to participate in our 2017 Enlightenment Ceremony from 01 to 03 Sept 2017 (Fri – Sun).
For more information, please contact the Xiao En Group Corporate Communication Department, Ms Jessica at 03-91453888, ext 813 or email at firstname.lastname@example.org
Artwork Project Collaboration: Sunway University School of Art and Artist Master Goh Ah Ang
Charity Project Initiate: Silent Mentor Project
About Enlightenment Ceremony
Enlightenment Ceremony is an expression of filial piety and a good deed of mercy. It also enlightens us to be thankful in life, to liberate souls for the incarnation, peace, happiness and wealth.
About Xiao En Group
Xiao En Group is one of the top bereavement care services industry in Malaysia. The founder of Xiao En, the late Datuk Choo Ching Hwa opened Malaysia’s first private landscaped cemetery in 1987 – Xiao En Nilai Memorial Park. While preserving the traditions of spiritual reverence for ancestors, the cemetery also emphasizes on the nature and landscape architecture.
Besides offering bereavement care services, Xiao En Group is actively involved in cultural activities, life care plan for the society, as well as to provide counselling services for the family members.
Since 1987, Xiao En Group has become the most prominent institutions of memorial integrated services in Malaysia, with its strong belief in core value – <ETHICS> and <FATE>. Today, Xiao En Group refined its emotional branding message <HOPE> and <LOVE>, to continue to be the top leader of life care service provider.