Official Visitation from Singapore NEA, MEWR, URA and HDB
Xiao En shares its philosophy of care and environmentally-friendly initiatives with Singapore authorities
[Kuala Lumpur, 22/03/2018] Xiao En was very honoured to host a group of Singaporean authority delegates, which includes directors and senior officials from the National Environment Agency of Singapore (NEA), Ministry of the Environment & Water Resources (MEWR), Urban Redevelopment Authority, and Housing & Development Board (HDB). The Singapore officials approached Xiao En with their interest to learn about the company’s best practices and innovations in the bereavement care and memorialization industry.
The Singapore delegates and government representatives were Ms Wong Chiu Ying, (Director of NEA), Mr Andrew Lau (Deputy Director of NEA), Ms Ipein Chua (Senior Assistant Director of NEA), Ms June Bong (Asst Manager of NEA), Mr Ng Chee Ching (Senior Executive of MEWR), Mr Ian Lo (Planner at URA), Lim Shu Ying and Choo Chin Hua (both Directors of HDB), and Ms Ang Qing Ying (Architect at HDB).
The official tour includes both Xiao En’s Nilai Memorial Park and Xiao En Centre, Cheras, where the Singapore officials were given in-depth learnings of Xiao En’s products, services, SOPs and policies – which consists of, amongst others, architecture design, chain of custody, funeral service, cremation service, clinical care processes, air-flow management, grief counselling servics, as well as health and safety measures.
Xiao En also shared its initiatives that promote eco-friendly practices, which cover water stewardship, responsible waste management, caskets that do not use wood from endangered species, and the use of embalming products that are friendlier to the environment. As a thought-leader in the industry, Xiao En believes that going greener is the way to go. The organization embarked on this journey not out of a need to comply to regulations, but because it is the right thing to do.
Dato Frank Choo, the Managing Director of Xiao En, explained, “Our philosophy of ‘Caring like family’ aims to foster a culture of care that goes beyond our products and services. It also extends to how we care for the environment, as well as for the communities we are in. It’s a belief that we hope that all Malaysians will embrace.”
A presentation on the “Essence of Care” which was part of the sharing session echoes the company’s belief. It highlights how even the process of embalming, which is often seen as a technical and cold process, has emotional contribution that helps grieving families experience their loss in a less painful manner. Dato Frank Choo also expressed that this business cannot be motivated primarily by profits, it has to be motivated by care.
There was also a ‘crystal-gazing’ session during the visit on future trends and issues that are relevant to the funeral industry, which include alternative options to traditional burial and cremation.
Xiao En hopes that the insights that they have shared with the Singapore officlals will help them in their respective roles, whether as the licensing authority for funeral parlours with embalming facilities and crematoria, as urban planners or as custodians of the environment.
About Xiao En Group
Xiao En has a legacy of 31 years in the bereavement care and memorialization industry. As an organization, its pioneering spirit has set benchmarks for many competitors to follow suit – it operates the first modern memorial park in Malaysia, it runs the first modern hotel-inspired funeral care centre in the country, and is the first bereavement care provider to offer professional counseling for grieving families.
Besides bereavement and memorialization services, Xiao En is also actively involved in CSR, cultural events and in promoting life care planning.